Social Media Marketing Case Study Finance Assignment Help

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1. Retailers use television advertising to build brand image. Television advertisers have identified many types of markets on the basis of the day, time, and type of show during which their ads may appear. During which days, times, and types of shows should retailers advertise the following categories of merchandise: grocery, paint, beer, cars, and health club memberships? Why?
 
2. How can signage and graphics help both customers and retailers? Consider the following types of retail formats that you likely have visited in the past: discount store, department store, office superstore, and card and gift store. Describe which retail formats have implemented the best practices for coordinating signs and graphics with each store’s image and which formats should improve this aspect of their store layout, design, and visual merchandising
 
3. Think of the country in which you live. What image might it have with consumers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
 

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4. Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells?
 
5. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that the brand could more effectively leverage secondary brand associations?
 

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